Our Story

We know your pain

Built by experienced organisers to solve the recurring friction points of running team sport matches.

Organising team matches in any sport is difficult. Where and when are we playing? Who is available? Who is picking teams? Am I selected? Are the teams balanced? Did I play well? How do I compare to others? These are all common pain points, and Squadmaster brings them together in one system.

Used for organising single teams or opposing sides, Squadmaster works even without everyone creating an account up front through managed players that can be claimed later.

Create matches, select teams, record results, rate performances, and track contributions in one place. Teams can be picked manually or generated automatically based on your criteria, including recent form.

With rich match history and practical insights, Squadmaster helps groups spend less time coordinating and more time playing.

Thanks for being part of the Squadmaster journey.

Built for grassroots football groups

Simple match organisation, fair teams, and useful player insights.

Squadmaster started from a real problem: organising regular football with friends can get messy fast.

Availability gets lost in chat threads, team selection is inconsistent, and player stats are hard to track. This platform brings those tasks into one place so your group can spend less time coordinating and more time playing.

Save setup time
Keep squads aligned
Focus on playing
Players preparing for a football match
1 App
planning, teams, ratings
Less admin
more time on the pitch
Better insight
for players and organisers
Exceptional Feature Set

What you can do on Squadmaster

Everything needed for repeatable match nights, from setup to team balancing to individual progress tracking.

Organise Faster

Create groups, schedule matches, and keep everyone aligned in one shared flow.

Track Availability

See who is in or out at a glance, so planning is clear before kick-off.

Generate Fair Teams

Use profile and performance signals to split squads without one person picking every week.

Rate and Compare

Capture core skill ratings and match performance so players can see development over time.

Managed Accounts

Run your squad even when everyone is not signed up yet by using managed members.

In-App Notifications

Keep everyone informed when plans change without searching old chat messages.